Data & Analytics

Transform complex data into market-winning strategies with our expert analytics. Dive deep to discover the actionable insights that power your growth.

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Measure Metrics that Matter & Scale with Our Expert Analytics

At Segments, we're driven by data. We excel in constructing robust attribution infrastructures that ensure smooth data flow, constantly optimizing for peak performance. In today's landscape, measuring your entire marketing funnel is crucial for success; however, in 2024, many brands still lack clarity on the effectiveness of their marketing investments.

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We translate data into Strategy

At Segments, we prioritize impactful metrics. Our expert team of data scientists integrates industry-leading tools seamlessly into your performance strategy. This commitment is why leading brands choose Segments for measurement and growth. We transform analytics into actionable strategies, guaranteeing every campaign is data-driven, targeted, and exceptionally effective.

Data Visualisation That Drives Action

Its not just about dashboards, its about having the data that matters to you available at your finger tips in a way that allows you to make decisions day to day. We will work with you to visualise your marketing data for quicker and better decision making.

Zero/First Party Strategy

Adapt to the future of digital marketing with innovative, privacy-first strategies as cookies phase out.

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Analytics Dashboard

Unlock insights and drive real-time growth with our comprehensive marketing analytics dashboard

ROI Tracking

Measure accurately your ROI on marketing

Data-Driven Attribution

Achieve precise marketing measurement and optimization with data-driven attribution

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Marketing Incrementality

Measure true marketing impact and drive growth with incrementality analysis.

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Customer Segmentation

Use your first party data to understand your key customer segments

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Trusted by industry-leading companies to drive their success

Our Founders & advisors

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FAQs

Find answers to frequently asked questions about Segments services, approach to marketing, client collaboration, and outcomes.

What kind of businesses can benefit from Segments' data and analytics services?

Segments caters to a diverse range of industries, from startups to established enterprises. We provide customized analytics solutions that align with your business goals, regardless of your industry.

How does Segments help with data reporting and visualization?

Segments specializes in creating intuitive and actionable data reports and visualizations. We use advanced tools to transform complex data into clear, easy-to-understand dashboards that drive strategic decision-making.

How is Segments adapting its strategies in light of cookie depreciation, and how does it emphasize investment in first-party and zero-party data to maintain personalized customer interactions?

Segments recognizes the evolving landscape of digital privacy regulations and the impact of cookie depreciation on traditional tracking methods. To adapt, we are prioritizing investments in first-party and zero-party data. First-party data, sourced directly from customers, allows us to build accurate customer profiles and tailor experiences based on real interactions. Zero-party data, voluntarily shared by customers, provides deeper insights into preferences and intentions. By leveraging these data types, Segments ensures personalized interactions while respecting privacy regulations and enhancing the relevance of customer engagements.

What makes Segments different among data analytics advisors?

Segments stands out by prioritizing data that directly supports commercial objectives and understanding crucial business metrics. This approach ensures actionable insights that drive profitability and informed decision-making, setting us apart in the data analytics landscape.

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Why is Email Marketing crucial for your Growth Strategy?

Email marketing can be the most cost effective way to engage with your audience, first party data is becoming increasingly important in growth:

What Platform Should I Use for My Email Marketing Campaigns?

When selecting platforms for your email marketing campaign, consider the following options: