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Segments Joins SEMRUSH Enterprise
Search Engine Optimisation
We build organic search strategies that go beyond traditional rankings, combining technical SEO, content, AEO, and GEO to ensure your brand is visible wherever your customers are searching, whether that is Google, AI Overviews, ChatGPT, or Perplexity.
We help you be found eveywhere your customers are searching
From Google to AI Overviews, ChatGPT to Perplexity, we make sure your brand shows up where it matters."
Technical SEO
Transform high-intent browsers into profitable customers through targeted Facebook Ads.
Content Strategy
Engage high-intent viewers and turn them into customers with creative TikTok Ads.
Digital PR & Linkbuilding
Convert high-intent browsers into loyal customers with engaging Instagram Ads.
Answer Engine Optimisation
Reach 98%+ of Aussies across a range of formats and marketing objectives with engaging ads through YouTube Ads.
Generative Engine Optimisation
Turn professional engagement into profitable customers using LinkedIn Ads.
Local SEO
Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.
CMS Migrations
Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.
SEMRush Enterprise
Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Developer Marketing for Origin IDE
egments came in with a sharp GTM strategy tailored to a technical audience with long evaluation cycles. The landing page work was especially strong conversion rates improved significantly and the messaging finally resonated with senior engineering buyers.
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving
showcase
The people behind the work
Charle Cao
Charle leads Segments SEO Offering bringing 10+ years experience across SMB & Enterprise Accounts
in CHARLE's words
"I've combined technical SEO expertise with analytical powers to deliver comprehensive SEO solutions, driving improvements in traffic, engagement, and rankings for a wide range of clients."
Dialing in from SYDNEY
10+ years experience running local & global SEO Campaigns from Sydney.
Some brands CHARLE HAS worked on
Madame Korner, Zest Lighting, Gridware Cybersecurity,Origin
Segments joins SEMRUSH Enterprise
As one of a select few Semrush Enterprise Partners in Australia, Segments gives clients access to enterprise-grade SEO data and AI search visibility tools that most agencies simply cannot offer. Every recommendation we make is backed by Semrush's proprietary intelligence and tied directly to traffic, pipeline, and revenue outcomes.
Read More on Capaibilities
How we work with you
A process built to give your brand the growth engine it deserves
We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Get in touch
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit
We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.
2
STEP 2
Strategy & Roadmap
We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.
3
Step 3
Technical Foundation
We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.
4
Step 4
Content, Authority & AI Visibility
We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.
5
Step 5
Reporting & Optimisation
Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.
Delivering real business results
FIFA World Cup 2022
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
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GRIDWARE CYBERSECURITY
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
EXEED
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
FIFA World Cup 2022
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
GRIDWARE CYBERSECURITY
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
FAQs
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
What does Segments do?
Segments is a growth marketing and revenue operations agency. We help B2B and ecommerce brands build the strategy, systems, and creative needed to acquire customers profitably and scale predictably.
What services do you offer?
We offer paid media, SEO, demand generation, revenue operations, HubSpot implementation, performance creative, landing page UI/UX design, GTM strategy, growth loops, and marketing analytics. Most clients engage us across multiple services rather than a single channel.
Do you work with B2B Companies?
Yes. B2B is a core focus. We specialise in long sales cycle demand generation, HubSpot CRM setup, lead to MQL conversion optimisation, landing page design, and GTM strategy for complex buying committees.
What is your SEO capability?
We offer full-service SEO including technical audits, content strategy, on-page optimisation, and link building. As a Semrush Enterprise Partner, one of only a handful in Australia, we have access to enterprise-grade tooling and data that most agencies simply do not. Our SEO work is integrated with AEO and GEO strategy to ensure visibility across both traditional and AI-driven search.
What are growth loops and do you build them?
Growth loops are compounding acquisition systems where each new customer or user generates the next. We design and implement referral loops, content loops, and product-led growth motions that reduce reliance on paid acquisition over time.
Do you offer retainer or project-based engagements?
Hit the Get in Touch button and tell us about your business. We will set up an initial call to understand your goals and work out whether we are the right fit. We also provide a 1 hour no obligation consultation and marketing audit.
Who do you work with?
We work with growth-stage and established businesses across B2B SaaS, professional services, and ecommerce. Our clients range from funded startups to enterprise brands managing complex multi-channel operations.
How are you different from a traditional agency?
Segments operates at the intersection of strategy, technology, and execution. We embed AI across our workflows, build proper attribution infrastructure, and think in terms of pipeline and revenue rather than impressions and clicks.
Do you work with ecommerce brands?
Yes. We have deep experience across D2C and catalogue-heavy ecommerce, with a focus on CAC efficiency, ROAS optimisation, LTV segmentation, performance creative at scale, and growth loops that drive compounding acquisition over time.
What is AEO and GEO and do you offer it?
Answer Engine Optimisation and Generative Engine Optimisation are the emerging disciplines of getting your brand cited and surfaced by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. As search behaviour shifts, visibility in AI-generated answers is becoming as important as traditional rankings. We build content and technical strategies specifically designed to earn that visibility.
Do you design landing pages?
es. We design and build high-converting landing pages from the ground up. Every page is built with conversion rate optimisation principles, clear messaging hierarchy, and proper analytics tracking baked in from the start.
How do I get Started?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
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