Paid Search

Performance marketing is the fastest way to acquire customers who have the highest intent to transact with your brand. We assess the highest impact channels and optimise media budgets to deliver tangible results.

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Have your paid Search Campaigns managed by ex-Google Lead

We mix strong media buying capabilities, tracking and creatives to scale business growth.

Google Ads

Capture high-intent buyers at the moment they are searching across Search, Performance Max, and Display.

Google Shopping

Get your products in front of shoppers ready to buy and maximise visibility, ROAS, and revenue at scale

Bing Ads

Reach a high-value audience with lower CPCs and strong intent. A high ROI channel most brands overlook

Amazon Ads

Dominate category search on the world's largest product search engine with Sponsored Products and Brands.

Open AI Beta Ads

Establish visibility in emerging AI search surfaces before your competitors know they exist

Reddit Ads

Reach highly engaged niche communities at the research and consideration stage with the right creative

Paid Meta & Google for First Safety, Leading Australian e-commerce brand

We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.

57%

Production time saved

$10,775

Cost saving

Demand Generation for FullSuite

he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility

57%

Production time saved

$10,775

Cost saving

Developer Marketing for Origin IDE

egments came in with a sharp GTM strategy tailored to a technical audience with long evaluation cycles. The landing page work was especially strong conversion rates improved significantly and the messaging finally resonated with senior engineering buyers.

57%

Production time saved

$10,775

Cost saving

Growth Marketing, for Australian Ecomm Brand

Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.

57%

Production time saved

$10,775

Cost saving

Organic Growth for Gridware CyberSecurity

Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.

57%

Production time saved

$10,775

Cost saving

Lead Generation for Site 360, SaaS Platform

Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.

57%

Production time saved

$10,775

Cost saving

Digital Marketing for Private Investment Firm

In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.

57%

Production time saved

$10,775

Cost saving

creative showcase

The people behind the work

Rod Querioz

Rod Leads Segments Performance marketing team, is responsible for scaling growth to our customers. Rod leads a team of data-analysts, tracking and perfoamance marketers.

IN ROD's WORDS

With over 12 years in digital marketing and analytics, including 6 at Google Sydney leading GA4 adoption for SMB and guiding priority clients through migration, I bring deep platform and agency-side experience.

Dialing in from SYDNEY & BRAZIL

“I come from Guatemala, but Superside gave me the opportunity to move to France as a resident!”

WHERE ROD HAS WORKED

Google, Atomic 212, Electrolux Group

How we work with you

A process built to give your brand the scale it deserves

Have your paid media campaigns setup, scaled by global leading experts. We stretch every ad dollar to drive commercial growth.

Get in touch

20+

Talented Segments around the globe

9.1/10

Average customer satisfaction rating

STEP 1

Audit & Measurement Foundation

We audit your tracking setup end to end, including server-side tagging via sGTM, to ensure clean, consent-compliant data isn't lost to browser restrictions or ad blockers.

STEP 2

UTM & Attribution Setup

We implement a consistent UTM taxonomy across every channel so every click is tracked, attributed correctly, and feeding clean data into your analytics stack.

STEP 3

Audience & ICP Mapping

We build audience segments from first-party data and intent signals to ensure spend reaches the right people.

STEP 4

Channel & Campaign Strategy

We build the channel mix and campaign architecture across Google, Meta, LinkedIn, and TikTok based on your funnel stage and growth objectives.

STEP 5

Launch, Optimisation & Reporting

Campaigns go live with structured testing from day one, tracked against pipeline and revenue via dashboards that connect ad spend to closed deals.