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Segments Joins SEMRUSH Enterprise
Marketing Automation
Turn manual marketing into an automated growth engine. We leverage HubSpot, Klaviyo, and customer data to create intelligent customer journeys that attract, convert, retain, and grow your customers—while reducing operational complexity.
Marketing Automation that scales Revenue
We help brands automate the right message, to the right customer, at the right time using HubSpot, Klaviyo, and AI-driven workflows.
Marketing Automation Strategy
We architect AI-powered growth systems that scale customer acquisition, retention, and revenue.
HubSpot Implementation
We transform HubSpot into a connected growth engine for marketing, sales, and customer success.
Klaviyo Management
We build revenue-generating email and SMS programs powered by data and automation.
Customer Journey Design
We engineer intelligent customer journeys that increase conversion and lifetime value.
Lead Nurturing
We automate lead engagement with personalized experiences that accelerate pipeline growth.
CRM & Data Integration
We connect platforms, data, and teams to create a single source of customer intelligence.
Audience Segmentation
We use advanced segmentation and predictive insights to improve marketing performance.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Developer Marketing for Origin IDE
egments came in with a sharp GTM strategy tailored to a technical audience with long evaluation cycles. The landing page work was especially strong conversion rates improved significantly and the messaging finally resonated with senior engineering buyers.
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving
Partnerships & Expertise that fuel our Marketing Automation Programs
creative showcase
The people behind the work
Hisham Krayem
Michi is a Senior Graphic Designer and Illustrator who has been with Superside for over 4.5 years.
As a kid she created comics for her friends, which sparked her passion for storytelling through illustration. She is part of Limonada Bandida, a collective of female illustrators fighting against inequality in the field of design.
The go-to for Marketing austomation
Character Design, Motion Graphics and Digital Illustration.
IN HISHAM's WORDS
First-party data is the new growth lever. When used correctly, it replaces wasted media spend with compounding efficiency across the customer lifecycle.
Dialing in from SYDNEY
“I come from Guatemala, but Superside gave me the opportunity to move to France as a resident!”
Some brands Hisham has worked on
Reckitt Benckisser, Hilti, Fifa World Cup, Moniify & Qatar Museuems
How we work with you
A process built to give your brand the support it deserves
Finding the best people is just the first step. Our process is equally delightful—from onboarding to delivery, we make collaboration seamless.
Get in touch
750+
Talented Supersiders around the globe
9.6/10
Average customer satisfaction rating
1
Flexible
Endless extra pairs of hands
Our unique model means you get access to a modular team, which can effortlessly scale up or down to meet your needs, whether you need bandwidth or a specialist skill.
2
ULTRA-FAST
Designed for speed
We leverage our team’s time zones to meet even the tightest timeline. 98% of projects are delivered on or before the deadline.
3
READY FOR THE FUTURE
AI-enhanced
Almost 100% of Superside creatives are AI-certified so they can move faster while ensuring alignment with brand and brief. In 2024, we delivered 3000+ AI-enhanced projects, saving our customers over $3.5M in costs.
4
CENTRALIZED
Superspace: our platform for briefs, feedback, and asset delivery
A single, streamlined hub where creative collaboration happens. Superspace reduces feedback loops by 30%, keeping projects moving efficiently.
5
Collaborative
One consistent team
No hand-offs, delays, or resourcing guesswork. You’ll work with a team that knows your brand inside out and who is used to working with each other, minimizing friction and maximizing creative impact.
Delivering real business results
FIFA World Cup 2022
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
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GRIDWARE CYBERSECURITY
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
EXEED
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
FIFA World Cup 2022
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
GRIDWARE CYBERSECURITY
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's...
Get marketing automation you can trust
If you’ve outgrown freelancers, feel held back by slow agencies, or need more creative firepower without the headcount, Superside was built for you.
Book an expert
FAQs
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
What is a marketing funnel?
Digital marketing leverages online channels and technologies to reach and engage with target audiences, focusing on metrics such as clicks, conversions, and online interactions to drive measurable results. In contrast, brand marketing emphasizes building a strong brand identity, emotional connection, and long-term loyalty through storytelling, content creation, and experiential campaigns, aiming to create lasting impressions and customer relationships beyond immediate transactions. Both strategies are essential components of a comprehensive marketing approach, each serving distinct purposes in achieving overall business goals.
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