Search Engine Optimisation

We build organic search strategies that go beyond traditional rankings, combining technical SEO, content, AEO, and GEO to ensure your brand is visible wherever your customers are searching, whether that is Google, AI Overviews, ChatGPT, or Perplexity.

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We help you be found eveywhere your customers are searching

From Google to AI Overviews, ChatGPT to Perplexity, we make sure your brand shows up where it matters."

eCommerce SEO

Transform high-intent browsers into profitable customers through targeted Facebook Ads.

Content Strategy

Engage high-intent viewers and turn them into customers with creative TikTok Ads.

Digital PR & Linkbuilding

Convert high-intent browsers into loyal customers with engaging Instagram Ads.

Answer Engine Optimisation

Reach 98%+ of Aussies across a range of formats and marketing objectives with engaging ads through YouTube Ads.

Generative Engine Optimisation

Turn professional engagement into profitable customers using LinkedIn Ads.

Local SEO

Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.

CMS Migrations

Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.

SEMRush Enterprise

Visually appealing content that effectively reaches a younger, mobile-centric audience, driving brand awareness and conversions.

Paid Meta & Google for First Safety, Leading Australian e-commerce brand

We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.

57%

Production time saved

$10,775

Cost saving

Demand Generation for FullSuite

he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility

57%

Production time saved

$10,775

Cost saving

Growth Marketing, for Australian Ecomm Brand

Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.

57%

Production time saved

$10,775

Cost saving

Organic Growth for Gridware CyberSecurity

Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.

57%

Production time saved

$10,775

Cost saving

Lead Generation for Site 360, SaaS Platform

Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.

57%

Production time saved

$10,775

Cost saving

Digital Marketing for Private Investment Firm

In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.

57%

Production time saved

$10,775

Cost saving

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The people behind the work

Charle Cao

Charle leads Segments SEO Offering bringing 10+ years experience across SMB & Enterprise Accounts

in CHARLE's words

"I've combined technical SEO expertise with analytical powers to deliver comprehensive SEO solutions, driving improvements in traffic, engagement, and rankings for a wide range of clients."

Dialing in from SYDNEY

10+ years experience running local & global SEO Campaigns from Sydney.

Some brands CHARLE HAS worked on

Madame Korner, Zest Lighting, Gridware Cybersecurity,Origin

Segments joins SEMRUSH Enterprise

As one of a select few Semrush Enterprise Partners in Australia, Segments gives clients access to enterprise-grade SEO data and AI search visibility tools that most agencies simply cannot offer. Every recommendation we make is backed by Semrush's proprietary intelligence and tied directly to traffic, pipeline, and revenue outcomes.

A process built to give your brand the growth engine it deserves

We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.

Get in touch

20+

Talented Segment Specialists around the globe

9.1/10

Average customer satisfaction rating

Step 1

Discovery & Audit

We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.

STEP 2

Strategy & Roadmap

We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.

Step 3

Technical Foundation

We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.

Step 4

Content, Authority & AI Visibility

We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.

Step 5

Reporting & Optimisation

Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.