Google Business Profile optimisation
Improve listing accuracy, relevance and conversion potential to maximise visibility across Maps and the Local Pack.
Our Resources
Our upcoming events and recordings
Behind the successfull partnership
Insights from marketing leaders
Data for smarter decision
Long-form you can learn from
Latest Media
.png)
Segments Joins SEMRUSH Enterprise
Dominate High-Intent Search with a Performance-Led Local SEO Agency
Stop losing high-intent customers to competitors. Our specialist Growth Squads combine advanced local search strategies with elite platform expertise to scale targeted leads and local revenue for multi-location brands.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving
Local search performance
Win high-value customers in your most profitable regions.
Generic SEO doesn't work when customers need an immediate solution in a specific location. For multi-location and enterprise brands, weak local visibility means revenue left on the table. We connect local search directly to qualified leads, store demand and commercial growth.
010203
⌕High-intent service near me
Local search dominance
Turn every location into a conversion engine.
Our specialist Growth Squads combine vertical knowledge, platform expertise and rigorous local search execution.
Hyper-local content at scale
Build targeted location pages around real regional intent—designed to rank, inform and convert.
Citations and local authority
Strengthen trust and prominence with consistent listings, relevant citations and data-driven off-page signals.
Absolute accountability
A local SEO agency measured by commercial outcomes.
Reporting speaks the language of founders and CMOs. We connect local visibility to the outcomes that matter—without hiding behind ranking reports or disconnected activity.
Qualified local leadsMeasure enquiries with genuine regional intent.
Location-level revenueUnderstand which markets create commercial return.
Organic ROASConnect investment to attributable business outcomes.
Bespoke Growth Squads
Multi-location strategy without fragmented execution.
Ex-Google and Amazon specialists work as an extension of your team, bringing technical depth and peer-level communication across every priority market.
Location architectureGBP managementReview signalsLocal schemaCitation consistencyRegional reporting
How we work with you
A process built to give your brand the growth engine it deserves
We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Get a Local SEO Audit
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit
We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.
2
STEP 2
Strategy & Roadmap
We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.
3
Step 3
Technical Foundation
We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.
4
Step 4
Content, Authority & AI Visibility
We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.
5
Step 5
Reporting & Optimisation
Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.
FAQs
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
How is Local SEO different from Local SEO Optimisation Service?
Local SEO Service covers your overall local search strategy — Google Business Profile, citations, local content, and on-site local signals. If these two services are intended to overlap, the distinction should be clarified on-page.
How important is my Google Business Profile for local rankings?
It's one of the biggest local ranking factors — we optimise categories, descriptions, photos, posts, and Q&A, and manage review response strategy.
Do I need a separate page for each location I service?
Yes, generally — dedicated, uniquely written location pages perform far better than one generic "service areas" page, especially for multi-location businesses.
How do online reviews affect my local rankings?
Review volume, recency, and rating all factor into local pack rankings, so we typically build a review generation and response process into the strategy.
How long until I rank in the local map pack?
Local pack movement can happen faster than organic (often 4–12 weeks) since it relies more heavily on proximity, relevance, and Google Business Profile signals than domain-wide authority.
Keep up with the latest and greatest in growth marketing
Enjoy the best growth marketing newsletter on the internet — right in your inbox.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.