Pre-migration audit
Analyse architecture, backlink profiles and top-converting pages to identify the assets that cannot be compromised.
Our Resources
Our upcoming events and recordings
Behind the successfull partnership
Insights from marketing leaders
Data for smarter decision
Long-form you can learn from
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Segments Joins SEMRUSH Enterprise
Expert SEO Migration Services: Protect Your Organic Revenue
Don't let a website redesign destroy years of SEO growth. Our specialist Growth Squad executes flawless site migrations to preserve your rankings, protect your traffic, and set your new site up for scalable growth.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving
Organic risk management
The hidden cost of a botched website migration
A new website should accelerate your growth, not set you back. Without a commercial SEO strategy, replatforming or redesigning can trigger severe drops in organic traffic and revenue. For mid-market and enterprise brands, that means lost rankings, widespread 404 errors and damage to the bottom line.
Protect the equity you have already earned.
Our SEO migration services act as an insurance policy for organic performance—preserving priority pages, authority and demand through every stage of launch.
01Lost rankings
02Broken journeys
03Revenue leakage
Our framework
A data-driven SEO migration process
We don't just map URLs. We build a comprehensive safety net for your digital assets.
URL mapping and redirects
Build granular 1-to-1 redirect mapping so link equity transfers cleanly into the new CMS.
Staging site review
Crawl the staging environment to detect indexability, canonical and internal-link issues before launch.
Post-launch monitoring
Track indexation, keyword volatility and technical health to resolve post-launch issues quickly.
Complex migrations
Specialist support for eCommerce and SaaS
Whether you're moving from Magento to Shopify, adopting a headless CMS or consolidating domains, our Growth Squads collaborate directly with your development team—without slowing the launch.
Magento → ShopifyHeadless CMSDomain consolidationRebrand & redesignInternational rollout
Why Segments
Technical depth. Commercial accountability.
Unmatched technical pedigree
Strategies shaped by specialists with ex-Google and Amazon backgrounds.
Commercial accountability
Success measured by preserved revenue and protected traffic—not vanity metrics.
Peer-level communication
Transparent reporting built for senior marketing and technical decision-makers.
How we work with you
A process built to give your brand the growth engine it deserves
We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Secure Your Organic Traffic
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit
We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.
2
STEP 2
Strategy & Roadmap
We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.
3
Step 3
Technical Foundation
We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.
4
Step 4
Content, Authority & AI Visibility
We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.
5
Step 5
Reporting & Optimisation
Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.
FAQs
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
What counts as an SEO migration?
Any major site change that affects URLs, structure, or platform — a domain change, CMS switch (e.g. moving to Shopify or Webflow), site redesign, or HTTP to HTTPS move. Each carries risk of traffic loss if not planned carefully.
How do you prevent ranking drops during a migration?
Through a pre-migration audit, a full URL mapping and 301 redirect plan, staging environment testing, and close post-launch monitoring of indexing, crawl errors, and rankings.
How long does traffic take to recover after a migration?
With proper redirect mapping, most sites see minimal disruption and recover within 2–6 weeks. Recovery time depends on the scale of URL changes and how quickly Google recrawls the new site.
Do you handle the technical implementation or just strategy?
We do both — from redirect mapping and schema migration to hands-on implementation in Shopify, Webflow, or WordPress, plus post-launch monitoring.
What happens if something breaks after go-live?
We monitor crawl stats, indexation, and Search Console errors closely in the weeks after launch and roll out fixes immediately if issues surface.
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