Generative Engine Optimisation (GEO) Services

Traditional search is rapidly evolving into AI-driven answers. Secure your brand’s visibility in Google's AI Overviews, ChatGPT and Perplexity with our commercially sharp, data-driven GEO and AIO services.

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Case Studies
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Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving

The future of search

Be the answer—not just another blue link.

Search real estate is shifting. Google AI Overviews and platforms such as ChatGPT and Perplexity are changing how buyers discover and evaluate brands. Our Generative Engine Optimisation services bridge traditional SEO and AI search visibility, helping mid-market and enterprise brands earn authoritative citations where decisions now begin.

AIO & GEO capabilities

Optimisation built for how large language models retrieve and cite.

AI visibility requires more than keyword targeting. It depends on clear entities, useful answers and unambiguous technical signals.

ENTITY

LLM brand entity mapping

Strengthen your digital footprint so generative engines recognise your brand as a consistent, authoritative entity.

CONTENT

Conversational query optimisation

Structure content around the complex, natural-language questions buyers ask AI tools throughout their journey.

TECHNICAL

AI readiness

Improve schema, structured data and site architecture to give AI crawlers clean, dependable signals.

Bespoke Growth Squads

Ex-Google pedigree, commercially accountable execution.

Your dedicated team combines vertical knowledge, technical SEO depth and AI platform expertise. We focus on the outcomes that matter: qualified visibility, stronger brand authority, transparent reporting and scalable revenue growth.

✓
AI search visibilityTrack where your brand is surfaced, cited and recommended.
✓
Authority signalsBuild the entity and content footprint generative engines trust.
✓
Commercial reportingConnect emerging search visibility to meaningful business outcomes.
How we work with you

A process built to give your brand the growth engine it deserves

We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Get Your Custom GEO Action Plan
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit

We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.

2
STEP 2
Strategy & Roadmap

We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.

3
Step 3
Technical Foundation

We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.

4
Step 4
Content, Authority & AI Visibility

We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.

5
Step 5
Reporting & Optimisation

Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.

FAQs

Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.

What is GEO and how is it different from traditional SEO?

GEO optimises your content to be cited and referenced by AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, etc.), rather than purely aiming for blue-link rankings. It overlaps with SEO but emphasises structured, clearly-sourced, quotable content.

Can you actually measure or guarantee visibility in AI answers?

There's no guaranteed placement (no platform offers that), but we track brand mentions and citations across AI tools and optimise content structure, schema, and authority signals to improve the odds of being referenced.

Does GEO replace the need for traditional SEO?

No — strong traditional SEO fundamentals (technical health, authority, structured content) are the foundation GEO builds on; AI engines still lean heavily on well-established, well-structured web content.

What kind of content performs best for GEO?

Clear, well-structured, factual content — FAQs, definitions, comparison tables, and data-backed statements — tends to get pulled into AI answers more than long, unstructured narrative copy.

Is GEO worth investing in now, or is it too early?

AI-driven search (AI Overviews, ChatGPT, Perplexity) is already influencing a meaningful share of discovery traffic, so early positioning gives a real head start as these engines mature.

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