Technical health
Crawlability, indexation, Core Web Vitals, schema, canonicals and rendering.
Find the issues blocking organic growth and understand what to fix first. Our specialist Growth Squads combine technical analysis, commercial prioritisation and a clear implementation roadmap.


Commercial SEO diagnosis
An SEO audit should do more than produce a long list of errors. We connect technical health, content quality and authority signals to commercial impact, giving your team a clear view of risk, opportunity and priority.
Complete audit scope
Our audits are tailored to your site, market and operating model—not recycled from a generic checklist.
Crawlability, indexation, Core Web Vitals, schema, canonicals and rendering.
Search intent, content quality, internal linking, duplication and conversion alignment.
Backlink quality, risk, topical relevance and competitive authority gaps.
Visibility benchmarks, content gaps and the opportunities competitors are capturing.
How it works
Combine crawls, analytics, Search Console and competitive intelligence into a single evidence base.
Rank issues by commercial impact, implementation effort, dependency and risk.
Deliver clear requirements for marketing and development teams, with direct implementation support available.
No diagnosis without direction
Every recommendation is mapped against impact and effort. Your team knows what to fix now, what to plan next and what can wait. Segments can implement the roadmap directly or work alongside your internal teams.
We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.
We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.
We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.
We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.
Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
A full audit typically covers technical health (crawlability, indexing, Core Web Vitals, schema), on-page and content quality, backlink profile, and competitor benchmarking.
Most audits take 1–3 weeks depending on site size and complexity, followed by a presentation of findings and a prioritised action plan.
You get a prioritised, actionable roadmap — issues ranked by impact and effort — not just a list of problems.
Both options are available — some clients want the audit only to run in-house, while others want us to implement the recommended fixes directly.
For most sites, a full audit annually plus lighter quarterly check-ins is a good cadence, though sites undergoing frequent changes benefit from more regular reviews.
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