International SEO Services for Global Scale

Expand your reach across borders with a commercially sharp, data-driven SEO strategy. Our specialised Growth Squads deliver technical excellence and localised optimisation to capture market share in new regions.

Speak to an SEO expert
Case Studies
Dark green circular gradient with a soft blurred edge on a transparent background.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving

International SEO

Break through borders, not budgets.

Expanding internationally isn't as simple as translating your website. Search landscapes differ, local competitors dominate and technical mistakes such as broken hreflang tags can undermine visibility. You need an international SEO strategy built for enterprise scale and commercial return.

Comprehensive global SEO

Build visibility in every market that matters.

We engineer multi-regional and multilingual SEO frameworks that attract qualified, high-intent demand from your priority territories.

01

Technical international SEO

Hreflang implementation, ccTLD versus subfolder architecture and geo-targeting ensure the right page reaches the right user.

02

Localised content and keyword strategy

We go beyond translation—mapping local intent, cultural nuance and regional search demand to content that converts.

03

Global authority building

High-impact, region-specific digital PR and backlinks establish authority in new territories.

The Segments advantage

Specialist Growth Squads, aligned to revenue.

Whether you're an Australian DTC brand entering the US or a SaaS business expanding into Europe, your dedicated team combines vertical knowledge, technical SEO depth and platform expertise—without generic agency outputs.

Market intelligenceResearch
Technical architectureFoundation
Localised contentDemand
Commercial measurementRevenue
How we work with you

A process built to give your brand the growth engine it deserves

We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Request a Custom SEO Audit
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit

We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.

2
STEP 2
Strategy & Roadmap

We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.

3
Step 3
Technical Foundation

We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.

4
Step 4
Content, Authority & AI Visibility

We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.

5
Step 5
Reporting & Optimisation

Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.

FAQs

Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.

Should I use subdomains, subdirectories, or ccTLDs for different countries?

It depends on your resources, brand strategy, and existing domain authority. Subdirectories are usually the fastest path to build authority; ccTLDs signal the strongest local relevance but require more investment. We assess your situation before recommending a structure.

How do you handle hreflang implementation?

We audit and implement hreflang tags across all language/region variants to make sure Google serves the correct version to the correct audience, and we regularly test for common hreflang errors (missing return tags, incorrect codes).

Do you also localise content, or just fix the technical setup?

Both — technical setup (hreflang, geotargeting, URL structure) only works if it's paired with genuinely localised content, not just translated copy, so we address keyword research and messaging per region too.

We already rank well in Australia — can international SEO hurt that?

Not if implemented correctly. Proper hreflang and canonical setup ensures each region's pages compete only in their intended market rather than against each other.

How do you research keywords for markets outside Australia, like the UAE?

We run local-language keyword research using region-specific search data and search behaviour, rather than translating your existing Australian keyword list.

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