Original data and research
Turn proprietary insight, surveys and market data into stories journalists can use and audiences want to share.
Our Resources
Our upcoming events and recordings
Behind the successfull partnership
Insights from marketing leaders
Data for smarter decision
Long-form you can learn from
Latest Media
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Segments Joins SEMRUSH Enterprise
Digital PR and Link Building That Earns Authority
Build the authority your strongest content deserves. Our specialist Growth Squads combine newsworthy campaigns, relevant outreach and rigorous link quality standards to strengthen organic visibility.
Paid Meta & Google for First Safety, Leading Australian e-commerce brand
We carry thousands of SKUs and managing paid performance at that scale was a constant headache. Segments built a catalogue strategy that finally made sense of it across both our B2C ecomm channel and B2B procurement buyers, CAC is down, AOV is up, and for the first time we have a single agency that understands both sides of our business.
57%
Production time saved
$10,775
Cost saving
Demand Generation for FullSuite
he demand gen program Segments built drove a measurable improvement in Lead to MQL rates within the first 90 days. HubSpot is clean, attribution is accurate, and our sales team is working better qualified pipeline than ever. The team built dashboards in an ETL that delivered full visibility
57%
Production time saved
$10,775
Cost saving
Growth Marketing, for Australian Ecomm Brand
Our ROAS was flatlining before Segments came in. They restructured our campaign architecture, introduced a proper creative pipeline with dedicated hooks testing, and within 60 days we were scaling profitably. CAC is down, repeat purchase rate is up, and we finally understand our LTV curve.
57%
Production time saved
$10,775
Cost saving
Organic Growth for Gridware CyberSecurity
Cybersecurity is a long sales cycle business and Segments understood that from day one. They built nurture sequences in HubSpot that kept prospects warm across 6 to 9 month cycles, redesigned our landing pages for conversion, and gave us analytics visibility we never had before.
57%
Production time saved
$10,775
Cost saving
Lead Generation for Site 360, SaaS Platform
Segments rebuilt our entire HubSpot instance and the impact was immediate. Lead to MQL conversion went from 12% to 31%. The GTM strategy they developed aligned sales and marketing for the first time and gave us a framework we could actually execute against. Not only did we measure organic traffic but the impact it was having on bottom line.
57%
Production time saved
$10,775
Cost saving
Digital Marketing for Private Investment Firm
In a competitive market like crypto, there is a bunch of highly skilled professionals, but not all of them have amazing people skills and work ethic. Working with the Ninjas is a pleasure because they really adapt to the work dynamic of the client. Always ready for discussion and looking for the best solutions for the project even when the going gets rough.
57%
Production time saved
$10,775
Cost saving
Earned authority
Build links people trust—and search engines value.
Authority isn't built through arbitrary backlink quotas. We create relevant, newsworthy reasons for credible publications to mention your brand, combining digital PR with focused link building to strengthen organic visibility over time.
Brand
authority
Industry mediaExpert commentaryOriginal dataRelevant linksauthority
Campaign capability
Newsworthy ideas, backed by disciplined outreach.
Campaigns are designed around your industry, audience and authority gaps—not a recycled publisher list.
Expert commentary
Build your specialists into credible sources for relevant media conversations and emerging industry topics.
Targeted media outreach
Pitch tailored angles to authoritative, topically relevant publications where coverage carries genuine value.
Quality over quotas
No spammy schemes. No arbitrary link promises.
White-hat digital PR earns natural coverage and authority. We assess every opportunity against relevance, editorial credibility and long-term search value—because a fixed monthly link quota often rewards the wrong behaviour.
✓Topical relevance
✓Editorial credibility
✓Natural placement
✓Commercial alignment
Our process
From authority gap to earned coverage.
Authority audit
Benchmark your backlink profile, competitors and topical gaps.
Campaign development
Create angles grounded in data, expertise and genuine news value.
Media activation
Pitch relevant journalists and publications with tailored context.
Commercial reporting
Track earned authority, ranking impact and meaningful visibility.
How we work with you
A process built to give your brand the growth engine it deserves
We enroll every client into our slack instance, so you get direct access to experts who're handling your account, no middlemen, just specialist scaling your brand.
Explore a Digital PR Campaign
20+
Talented Segment Specialists around the globe
9.1/10
Average customer satisfaction rating
1
Step 1
Discovery & Audit
We analyse your rankings, crawl health, backlink profile, and competitive landscape to build a complete picture of where you are and what is holding you back.
2
STEP 2
Strategy & Roadmap
We build a tailored SEO roadmap with clear priorities, timelines, and outcomes tied directly to your commercial objectives.
3
Step 3
Technical Foundation
We fix crawlability, indexation, site speed, and structured data so every piece of content we produce has the best possible chance of ranking.
4
Step 4
Content, Authority & AI Visibility
We execute across content, digital PR, and link building while optimising for AEO and GEO to ensure visibility across Google, AI Overviews, ChatGPT, and Perplexity.
5
Step 5
Reporting & Optimisation
Every month you receive a clear Semrush Enterprise report showing rankings, traffic, and content performance with full visibility into what is working and what is next.
FAQs
Find answers to frequently asked questions about Segment's services, approach to marketing, client collaboration, and outcomes.
What's the difference between digital PR and traditional link building?
Digital PR earns links and coverage through newsworthy campaigns, data studies, and media outreach, resulting in more natural, high-authority links — versus traditional link building, which often relies on direct outreach or paid placements.
How many backlinks will I get per month?
Quality and relevance matter more than volume — we focus on links from authoritative, topically relevant sites rather than committing to a fixed monthly quota, which is often a red flag for low-quality tactics.
Is link building still safe to do, or does it risk a Google penalty?
White-hat digital PR and earned link building (as opposed to paid or spammy link schemes) remains a core, safe part of Google's ranking systems and reduces penalty risk versus manipulative tactics.
How long before link building affects our rankings?
Because links need time to be discovered, crawled, and factored into authority signals, most clients see ranking impact building over 3–6 months.
What kind of campaigns do you run for digital PR?
Typically original data studies, expert commentary, surveys, or newsworthy angles tailored to your industry, pitched to relevant journalists and publications.
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