How to stop wasting 20–35% of your paid social budget

TABLE OF CONTENTS

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he digital advertising landscape is undergoing a seismic shift with the phase-out of third-party cookies. This change, led by major players like Google, Apple, and Mozilla, necessitates a strategic pivot for advertisers. This blog post outlines key challenges and provides actionable r

SUMMARY

The audit we run on paid social accounts: overlap, fatigue, attribution windows and unit economics - so 20-35% typical waste becomes working spend instead of a more expensive leak.

The audit we run on paid social accounts: overlap, fatigue, attribution windows and unit economics - so 20-35% typical waste becomes working spend instead of a more expensive leak.

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